Market intelligence delays can cost companies dearly

CLOSE to one-third (31 per cent) of business managers in Singapore admit to experiencing delays in decision-making due to a lack of information, according to a poll by M-Brain conducted in April and May.

Another 42 per cent were unable to ascertain if their business decisions were delayed by missing information or not, pointing to a general lack of benchmarks in companies here for measuring the effectiveness of corporate market intelligence.

Such results are not uncommon for countries in developing regions, but for one of Asia's most advanced cities, this finding does shine the spotlight on the critical need for better market intelligence skills in Singapore.