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Misgivings about corporate giving

Instead of spending efforts to decipher motivations behind corporate philanthropy, we should focus on its outcomes for recipients and society.

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HELPING HANDS: Studies have identified a positive relationship between the amount invested in philanthropy and financial performance of businesses. However, much additional research is needed to better understand and assess the social value created by philanthropic programmes.

WHEN companies provide cash and assistance in the wake of a natural disaster, make grants to charitable organisations or set up a foundation of their own, the first question on many people's minds usually is: What's in it for the company?

We question the sincerity of corporate