More needed to recharge Nintendo
The value created by Pokémon Go is currently as illusory for the company as those creatures being chased on smartphones screens.
POKÉMON Go, the latest incarnation of the Pokémon franchise, has become an overnight blockbuster in the mobile gaming world. Since its launch on July 6, the app has rocketed to the top of the download charts, hooking millions of players around the world and breaking records even in markets where it has yet to officially launch.
In mid-July, less than a week after its debut in the US, Pokémon Go was rated the most active mobile game ever - more popular even than Candy Crush.
Here in Singapore there is no indication as yet when the game will launch. Judging by online fan groups, it already has legions of Pokémon hunters primed and ready to hit the trail.
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