On the road to smart public transportation

EFFICIENT transportation systems that enable people to move easily for work or leisure are critical in today's modern society. People are constantly on the go and they are no longer passive participants moving from point A to point B.

Aided by mobile technology, they expect a travel experience that elevates their journey by offering service, convenience and seamless access to multiple modes. And with the rise of urbanisation, there are even more people calling for enhanced public transportation.

Open data generated from the Web and new ticketing systems is offering transport authorities and private operators the opportunity to enrich people's travelling experience and allow them to make real-time travel decisions based on convenience, cost and accessibility.