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Protecting the X-factor in Brand Singapore

What can Singapore do to promote its international reputation so as to continue attracting the choicest investments and talent?

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The Flower Dome, which houses plants from around the world, could be a metaphor for the Republic's X-factor.

GOING by headline indicators, Singapore's country brand looks strong enough. The Lion City tops the world in "online presence" in the Global Cities Index released this month. In the 2016 Soft Power 30 ranking of countries by their soft power, Singapore moved up two places to break into the top

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