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Taking a leaf from K-wave book

37076820 - 01_01_2016 - NEW-YEAR_SOUTHKOREA.jpg
South Korean singer Psy performing during a countdown event to celebrate New Year in Seoul, South Korea, on Dec 31, 2015.

IN IRAN, South Korean period TV dramas have become so popular that millions of Iranians organise their meal times to avoid missing the shows. In the Philippines, South Korean-made soaps have proven so popular that they have been remade in Tagalog. Even France - a country often seen as

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