The bitter aftertaste of sugar

HAVE you ever thought that eating sugar would matter for long-term economic growth? Our latest research shows that it might cost a great deal in the coming decades. Alongside demographics, health is one of the key drivers of long-term growth dynamics, public sector expenditure and secular consumer trends.

In recent years, sugar has attracted growing attention among policymakers, non-profit organisations and investors as the main culprit for the rise in obesity and diabetes.

But even if its direct link to these conditions is still being disputed, there are few doubts that sugar has contributed to rising calorie imbalances and health issues related to them. As a result, it has already been dubbed "the new tobacco".