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Tourism needs more 'cultural immersion'

By giving visitors more authentic experience - such as that in a Japanese ryokan, the tourism industry can help preserve heritage and deepen a sense of shared humanity.

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A ryokan retreat in Beniya Mukayu, a small hotel on Japan's Honshu island, about three hours from Tokyo by bullet train. Ryokans in Japan offer an immersion in Japanese culture.

SUSTAINABILITY is embracing tourism in important new ways. Global discussion is expanding beyond the economic and environmental strands of sustainability, to cover also the social.

Social sustainability in tourism is about ensuring that products and services resist the descent to the

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