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Using 'hip-hop diplomacy' to achieve American foreign policy goals

AMA programme builds on "smart power" strategy adopted by Hillary Clinton as secretary of state.

President Obama listening to a young female Vietnamese rapper performing a song on Wednesday at a town hall event in Ho Chi Minh City.

AMERICAN music is an influential instrument of US diplomacy, as seen in President Barack Obama's call for Hanoi to allow "a little rap" and the ongoing rounds of hip-hop diplomacy being conducted by US diplomats especially in the Middle East and around the world.

On Wednesday, the US