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Ascott launches new brand for millennials

Lyf will target working professionals in their 20s and 30s, earning at least S$3K monthly

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Lyf will offer communal spaces - such as a shared kitchen and a foosball area (above) - and co-working areas to encourage guests to socialise.

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Lyf will offer communal spaces - such as a shared kitchen (above) and a foosball area - and co-working areas to encourage guests to socialise.

Singapore

CAPITALAND'S serviced-residence business arm The Ascott is targeting millennial travellers with its new brand, Lyf - which will be ramped up to 10,000 units, or 50 properties, worldwide by 2020.

Pronounced "life", the brand is the first to be added to The Ascott's

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