JLL, PropNex jointly launch team to focus on luxury homes

Singapore

TO better assist developers selling high-end homes in Singapore, PropNex and JLL have launched a new initiative. A sales team of about 200 agents are carefully selected out of PropNex's 5,500 salespeople to support the joint efforts of JLL and PropNex in project marketing of luxury homes for developers.

This initiative comes a year after JLL Singapore acquired a 20 per cent stake in PropNex's project marketing arm PropNex International in August 2014, and some 50-60 of JLL's agents crossed over to PropNex.

Since then, both companies have broadened their scope of cooperation in areas such as auction and project marketing of commercial developments.

Chris Fossick, JLL managing director for Singapore and South-east Asia, said that developers of luxury properties in Singapore need more help than before to move their inventories since property cooling measures have hurt…