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Manhattan luxury-condo builders fighting glut

They are altering sales plans and making behind-the-scenes deals in an attempt to create momentum at their projects before an onslaught of even more competition

SomeĀ builders with projects close to completion are touting their within-reach move-in dates, while for others, the answer has been to delay a marketing push until the chance of success seems greater.

New York

PROSPECTIVE buyers at one Upper East Side condo project are quietly being offered a 5 per cent discount. At an almost-completed Midtown building, five-bedroom homes will be divided into smaller units. Brokers whose clients sign deals at a downtown tower before Labor Day are