Marriott wants to lure millennials with cheaper, ultraslim rooms
Washington
AMERICA'S staid, beige hotel rooms, with their sad ironing boards and packaged soaps, have always paled to the promised coziness and cheap chic of vacation-rental sites like Airbnb. So to win back millennials, hotel giant Marriott is doing something very different: Launching a coast-to-coast line of stylish microhotels, where trendy bars take precedent - and the rooms are cheaper and ultraslim.
The hospitality chain is working with investors to open new hotels under the Moxy flag in New York, San Francisco and Seattle that would feature "space-efficient" rooms more likely to be seen in a European hostel. But what they would lack in size, they would gain in youth-targeted perks: A Moxy in Milan features sound-reducing walls, free WiFi, floor-to-ceiling art pieces and "luxurious power showers".
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Property
Singapore retail rents slip 0.4% in Q1 as vacancy rates creep up
Country Garden plans to present debt revamp plan in H2, sources say
Hong Kong home prices rise for first time in 11 months after curbs scrapped
HDB resale prices accelerate, rising 1.8% in Q1 on stronger demand
Private home prices ease to 1.4% rise in Q1; rents fall a further 1.9%
OUE wins tender to lease, develop new ‘zero-energy’ hotel at Changi Airport’s T2