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SLP International, IP Global join hands in property marketing efforts

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Artist's impression of FLO Residence, a condominium project in Punggol. Another partnership has taken shape in the realty business here, this time involving property agency SLP International Property Consultants and property investment firm IP Global.

Singapore

ANOTHER partnership has taken shape in the realty business here, this time involving property agency SLP International Property Consultants and property investment firm IP Global.

SLP International - which provides real estate services to both domestic and international investors in China, Singapore, Indonesia and Malaysia - will help IP Global to reach new investors in these markets through its network of sales associates and through its SLP-MORE subsidiary in Hong Kong. Under the partnership, IP Global and SLP International will also work together on property exhibitions in Singapore and Hong Kong on overseas properties.

SLP International executive director Tony Koe said: "We have seen growing demand from our clients for properties in more stable overseas markets as volatility remains in the local property market in which we operate." He added: "The partnership will provide access to a larger selection of properties in these markets for our clients, and also to expert advice and support from a leading real estate investment company."

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The two companies have already undertaken joint exhibitions in Singapore in recent months. Their first joint exhibition here was on Oct 18 and 19, when IP Global exhibited Carlton House, a 90-unit development of studio, one- and two-bedroom apartments in Ilford, Greater London. This marked SLP International's inaugural marketing of a UK property here.

This month, the duo collaborated again in Singapore over the Nov 8-9 weekend to feature Newstead Central, a 149-unit development in the flourishing Newstead district of Brisbane, Australia.

SLP International has slightly over 60 registered sales agents in Singapore. Including its subsidiary SLP Realty and associate SLP Scotia, the whole SLP network has over 1,000 sales agents.

IP Global - whose focus is on property investment - has fewer than 10 sales agents under its Singapore-licensed agency IP Real Estate Investments Pte Ltd. It has invested over US$1.6 billion alongside their clients in 29 markets since 2005.

IP Global executive director Amous Lee said that the firm looks forward to working with SLP International to offer its clients a wider variety of property investment opportunities and to market its high-specification overseas properties and end-to- end services across Asia.

To get through the dry spell in the local residential market, many agencies have turned to marketing foreign homes and commercial properties; some have banded together in marketing alliances.

Project Alliance Group (PAG) was formed in July by SLP International, OrangeTee, HSR and Dennis Wee Realty while Real Alliance was formed in August comprising RE/MAX, C&H Group and More Property. JLL Singapore took a 20 per cent stake in Prop- Nex International, the project marketing arm of PropNex, in August.

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