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Sun Hung Kai slices margins to push sales, beats target

Developer sold 1,438 units worth HK$18.7b in the first six months, but margins said to have halved to 20%

Hong Kong

SUN HUNG KAI Properties Ltd, Hong Kong's biggest developer by market value, beat its residential sales target for the first half of the year, while sacrificing profit margins as it offered sweeteners to entice buyers.

Alfred Lau, a Hong Kong-based property analyst at