COME the third quarter of 2022, homegrown furniture retailer Castlery will open its flagship store in one of Orchard Road’s most iconic buildings: Liat Towers.

The choice of location, which will place the showroom among luxury international brands from Hermès to Audemars Piguet, is anything but incidental. In fact, it is meant to send a strong message that Castlery is a “serious global brand”, said co-founder Declan Ee.

“Obviously, everyone had reservations. Why would a furniture company want to take prime frontage on Orchard Road, when most furniture companies in Singapore are located out of the main area?” he said.