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5 factors to boost online sales

Providing seamless navigation online from start to cart makes all the difference.

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Online stores can take a leaf from Amazon (above) which boosts sales by providing feedback from satisfied customers with its "People who bought this item also bought…" section.

FOR any business, boosting sales is critical. As consumers become more tech-savvy, not only are they shopping online, but they are increasingly comfortable using different platforms, apps and mobile devices.

Because of this, businesses across Asia are setting up e-commerce platforms and