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Big data for small businesses

Even though the opportunity is huge, SMEs can start by taking baby steps towards leveraging big data and analytics.
Tuesday, May 24, 2016 - 05:50
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We are seeing an explosion of the digital universe. It is impossible to comprehend just how much data is produced each day - and just how little of it is really being put to use. This creates a vast blue ocean of opportunities for enterprises to tap into and elevate their current hold in their respective marketplaces.

IT has been estimated that we would have generated 40,000 exabytes, or 40 trillion gigabytes (GB), of data by 2020. That is equivalent to 5,200 GB of data for every human on earth. In other words, we are seeing an explosion of the digital universe.

It is impossible to comprehend just how