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Brick-and-mortar firms need to up their game in digital space

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Going where the customers are is a strategy that businesses have used since the start of trade. Nowadays, customers are on platforms such as Facebook, and use communication channels such as WhatsApp.

IN today's digital age, most people are comfortable transacting with businesses online. This ranges from ordering products from sites such as Amazon to booking a table at your favourite restaurant via a mobile app or "chatting" to an AI robot when you need help.

Millennials are leading

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