Demystifying corporate strategy decision-making
In multi-business firms, the best decisions aren't always those that produce the best immediate outcomes
FOR senior leaders of single-business companies, making high-level strategic decisions can be a daunting challenge. The difficulties involved in such decisions only increase with the number of businesses under the company umbrella.
With multi-business firms, the problem shifts from achieving competitive advantage within a certain industry or market, to achieving corporate advantage - managing interactions between businesses in a portfolio so that the whole is greater than the sum of the parts.
Key corporate strategy decisions may include whether to enter, retain, or exit a given business; whether to pursue growth internally or externally, that is through alliances or acquisitions; and how to allocate resources within a portfolio.
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