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THE VIEW FROM NTU PROFESSORS

Diversify social network and you diversify knowledge base

Diverse contacts also offer different insights that can lead to more creative solutions
Tuesday, January 13, 2015 - 05:50

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People with diverse ties are more likely to unlearn the conventional wisdom that they acquired from previous experience with the result that they have fewer assumptions about how to do business.

NETWORKING has always been an integral part of any SME business. Owners and managers have limited time and resources, so they must often rely on social networks to find customers, suppliers, distributors and employees and to enhance the company's reputation.

While these are all worthwhile

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