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Eco-friendly journey of heart and sole

One look at a Brazilian brand of plastic shoes inspired Terence Yow of Enviably Me to retool his entire business strategy.

Terence Yow, MD and founder of Enviably Me, at the official launch of MDREAMS, Melissa's largest flagship store in Singapore. Melissa is a Brazilian eco-friendly plastic shoe brand.

Melissa shoes are made using the patented Melflex plastic, a hypoallergenic and flexible PVC material that is 100% recyclable.

"There appears to be a huge resistance against e-commerce among physical retailers. Many people seem to think that the two channels are in conflict with each other; however, I believe that they are complementary rather than competing channels." - Terence Yow, founder of Enviably Me, which distributes Melissa shoes (above), a brand that celebrates female empowerment and individualism.

SINGAPORE firm Enviably Me, originally a multi-brand retailer selling eco-friendly designer products, revamped its core product offerings when its founder, Terence Yow, learnt of a Brazilian brand of plastic shoes, Melissa, in 2011.

Infused with a signature bubblegum scent, and presented

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