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Eco-friendly journey of heart and sole

One look at a Brazilian brand of plastic shoes inspired Terence Yow of Enviably Me to retool his entire business strategy.
Tuesday, July 4, 2017 - 05:50

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Terence Yow, MD and founder of Enviably Me, at the official launch of MDREAMS, Melissa's largest flagship store in Singapore. Melissa is a Brazilian eco-friendly plastic shoe brand.

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Melissa shoes are made using the patented Melflex plastic, a hypoallergenic and flexible PVC material that is 100% recyclable.

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"There appears to be a huge resistance against e-commerce among physical retailers. Many people seem to think that the two channels are in conflict with each other; however, I believe that they are complementary rather than competing channels." - Terence Yow, founder of Enviably Me, which distributes Melissa shoes (above), a brand that celebrates female empowerment and individualism.

SINGAPORE firm Enviably Me, originally a multi-brand retailer selling eco-friendly designer products, revamped its core product offerings when its founder, Terence Yow, learnt of a Brazilian brand of plastic shoes, Melissa, in 2011.

Infused with a signature bubblegum scent, and presented

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