Getting the digital edge

IN today's constantly evolving business world, it is not enough for companies to simply hawk their products in a physical shop and hope that satisfied customers will spread the word.

Going digital to market products, increase brand visibility and engage consumers have become an essential part of doing business that often gets overlooked, says Paul Lim, founder and CEO of eComLog Network Solutions (eNS).

"Many SMEs are hampered by their lack of understanding of online technologies, their unfamiliarity with operating online businesses and the high cost of going online - especially in obtaining sufficient resources to set up and run e-commerce and fulfilment areas," he says.