Grow big without growing dumb
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SOMEONE said there's only one plot in fiction: "Who am I?"
The drama unfolds when the protagonist takes new actions to meet new challenges, but in doing so changes so much that he ultimately betrays himself and fails, until he rediscovers his roots, and with them his purpose, his strength, himself.
It is not only true for fiction. It is true for life. It is true for business. If things are good, you are now running a business that is starting to get traction and make its mark on the world. If things are really good, you have now achieved a success and scale that mean you are ready to take on the big guys.
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