Homegrown firm Goodstuph to launch 'urgent creativity' service

GOODSTUPH, a homegrown creative agency, is launching a "same-day idea delivery" service. A practice found in only a number of firms in Singapore and South-east Asia, it is designed to churn out marketing ideas for brands in a matter of hours, without a brief and in response to the latest market trends.

Jason - as the service is known by - will be formally unveiled in February. A new division by the same name will also be set up in the firm, The Business Times has learnt.

Pat Law, founder and chief of Goodstuph, said: "Jason is our humble division of 'urgent genius creativity' - designed to create ideas with maximum impact formed in the shortest window period, in response to trends happening in the market."