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How AI levels the playing field for SMEs

Tuesday, January 24, 2017 - 05:50

When customers receive mass, non-personalised emails, they end up in the trash. Research indicates that two out of three customers are more likely to be brand loyal when communications are personalised. AI can help SMEs deliver a more focused marketing blitz.

SMALL enterprises tend to be nimbler, often with flatter organisational structures. This translates into greater flexibility, allowing organisational changes to be implemented with greater ease. By the same token, smaller enterprises can realise the benefits of artificial intelligence (AI)

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