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In the business of giving

A market leader and a newbie weigh in on the challenges of the gifts industry.

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Alfred Wong (above), MD of Noel Gifts, Singapore's leading hamper and gifts company, says leveraging on the Internet 16 years ago is one of the main reasons for the company's success today. For gifts and flowers startup Simply Hamper, a family business run by Alexis Tan, putting a premium on well-curated items sets his gift baskets apart from the competition.

BT_20150915_GIVING15A_1878442.jpg
Alfred Wong, MD of Noel Gifts, Singapore's leading hamper and gifts company, says leveraging on the Internet 16 years ago is one of the main reasons for the company's success today. For gifts and flowers startup Simply Hamper, a family business run by Alexis Tan (above), putting a premium on well-curated items sets his gift baskets apart from the competition.

IT is better to give than to receive, or so the saying goes. The art of giving has become a red-hot industry in itself, with both established firms and startups fighting for a piece of the pie in Singapore.

Among the gift and hamper companies here, one of the most recognisable names is

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