Innovation case study: How Fuji Xerox fights to stay relevant

FOR the average consumer, you might be forgiven for thinking that Fuji Xerox is simply about photocopiers and printers. After all, that is what the company started out with in 1962, and what it is still most well-known for. But the company is not content to simply keep on doing what it has traditionally been good at.

Wearable technology, telepresence, artificial intelligence, and even a cloud-based audio tour guide service - these are some of the new frontiers that Fuji Xerox has expanded into. In today's age of disruption and growing competition, the company is digging deep to tap their biggest source of innovation - their people.

Tapping their people