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Lifting gains through the family formula to sustain growth

Moh Seng's short-term rental strategy has proven to be the most optimal for the company in terms of operating margin, fleet deployment and utilisation rate maximisation, says Mr Yap (left).

WHEN asked what separates his company from other players in the industry, Moh Seng Cranes' third-generation chief executive officer, Jovan Yap, emphasises the "bonding and culture cultivated over the 50-year history of this family business".

With its roots going back to the 1960s as a one

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