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Making digital disruption work

Many of today's pure digital plays - companies with only online activities, have a lot to learn from traditional strategy.

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In a business landscape where so much is in flux and new ways of operating are being developed all the time, never before has the need for an inspiring vision and an audacious goal been greater. Such visions have a dramatic effect on the ability of companies to attract people and finance in equal order.

DIGITAL upstarts are rewriting the rules of strategy, adopting winning principles almost instinctively. Traditional incumbents and hybrids should take note.

The massive transformation of the business landscape in recent years has been driven by "digitalisation", mostly inspired by "pure

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