Making digital disruption work
Many of today's pure digital plays - companies with only online activities, have a lot to learn from traditional strategy.
DIGITAL upstarts are rewriting the rules of strategy, adopting winning principles almost instinctively. Traditional incumbents and hybrids should take note.
The massive transformation of the business landscape in recent years has been driven by "digitalisation", mostly inspired by "pure plays", companies that have only online activities and are not encumbered by either the assets or the organisational inertia of most incumbent, traditional companies.
In many sectors, traditional organisations can't hope to compete effectively unless they embrace the digital economy . . . and its rules. At the same time, many of today's pure digital plays have a lot to learn from traditional strategy.
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