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Model of an agency owner

Bonita Ma rose from meeting and training models in a cramped HDB flat to grooming supermodels today for the global runways.

Published Mon, Dec 11, 2017 · 09:50 PM

NOT many agencies in Singapore would call themselves a "mother agency", but Basic Models Management assumes the maternal mantle at the crux of of its business. Founded by Bonita Ma, it helps models work with secondary agencies overseas, on top of polishing and grooming local hopefuls "from scratch" to a shiny finish, constructing their portfolios, assigning gigs, and sending them for castings.

The agency has a steady source of more than 70 models available for booking. Of all of them, Basic has produced cele…

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