WITHIN a short span of 15 years, OrangeTee has established itself as a key player in Singapore's real-estate scene. Differentiating itself from local agencies which typically focus on growing the number of agents and transactions, OrangeTee's approach is to cover more sectors and provide a broader range of services - valuation, research, investment advisory and consultancy.

OrangeTee was conceived by a group of professionals with diverse backgrounds, including real-estate agents, valuation experts as well as information-technology (IT) executives. Today, the company's size has increased more than tenfold, with over 2,200 staff members and agents.

Steven Tan, managing director of OrangeTee, says: "Our vision is very clear since day one: To be the most outstanding and respected real-estate enterprise in the region, focusing on providing high-quality service to customers."