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The founder's identity crisis: When your startup becomes an SME

Making the right decisions, using the right technology and being honest about your limitations will help your company to survive.

Published Mon, Jan 29, 2018 · 09:50 PM

IT'S a great time to be an entrepreneur. The cloud gives you access to an amazing array of tools and resources, enabling you to bring a great idea to the marketplace in very little time and reach potential customers around the world. No matter your industry, you have the opportunity to use your energy, enthusiasm and confidence to create a competitive and, perhaps, wildly successful company.

As a long-time serial entrepreneur, before coming to Oracle to work with startups and Small Medium Enterprises (SMEs), I experienced the excitement and satisfaction of creating a thriving enterprise from an idea. I've also come to recognise that this process is a marathon, not a sprint. Just as when you run a marathon, you will experience different stages along the route, and each of them represents a different challenge for you as a leader.

Shifting your leadership style

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