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The future of social media ROI - from likes to relational metrics

Pret A Manger's content clearly reflects the brand's positioning around passion for fresh food and good humour.

THE record haze of 2013 that blanketed Singapore and surrounding countries caused enormous social media chatter. Singaporeans turned to Twitter and Facebook to voice their concerns, fears and complaints about the smog emanating from burning Indonesian farmland across the Malacca Strait in nearby