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The SME advantage in Asian markets

SMEs can draw lessons from OSIM, Ichitan and MAS, which are no longer small firms but global players that dominate markets which MNCs will find hard to penetrate

One successful SME-turned-multinational enterprise is OSIM. Its founder and CEO, Mr Sim, has steered the growth of the company from an appliance trader to a global household name in healthy lifestyle products.

'WE are just a small local company; we can never compete with the large multinational giants." This is an oft-heard line from SME (small and medium enterprise) owners and managers when asked about their business strength. Indeed, such a self-defeating attitude pervades the SME sector. This is