Togs that empower women

THEY say "clothes maketh the man", or woman - in this case. What started out as a platform to share their love of fashion has morphed into a fast fashion online retailer recognised locally and increasingly, overseas too for three passionate fashionistas. Incorporated in 2010 by childhood friends Rachel Lim, Viola Tan and Velda Tan, home-grown womenswear label Love, Bonito now sends out 5,000 to 7,000 parcels weekly, a big jump from the 300 to 500 parcels they used to send when they first started.

When Velda left the firm in 2013, Ms Lim handled branding and product design, while Ms Tan oversaw business development and financing. As Ms Lim e…