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When creative types meet business-school types ...

Joint project for Disney teaches each side something about how the other works.

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Disney South-east Asia had a job for students from the Art Center College of Design in Pasadena, California and an Insead MBA class: come up with a concept for a new product, service or experience that would be part of the brand's expansion into new Asian markets.

IN 2015, Disney South-east Asia executives made the short trek over to the Insead campus to take part in a collaboration with Insead MBA students and exchange design students from the Art Center College of Design in Pasadena, California. Students worked in the manner of a design start-up, whose

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