'Reducing friction' for its consumers is key for Go-Jek
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Claudia Chong
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Singapore
GO-JEK has a simple philosophy when it comes to expanding in South-east Asia, at least according to its president Andre Soelistyo.
Speaking on Wednesday during a fireside chat at the Singapore FinTech Festival, Mr Soelistyo said that the company always starts from the simplest pain points of consumers, then works to "reduce friction" for them.
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