Adobe highlights key digital trends in 2016

Washington

IN A month of 2015 recaps from just about every company out there, now may be the time to start those predictions about what's going to happen in the new year.

Enter the Adobe Digital Trends report for 2016, which steps up to the dubious honour of forecasting the future. Rather than trying to divine the coming years from thrown bones or the patterns of avian migration, however, Joe Martin, a senior data analyst for Adobe Digital Index, looks at a mix of social media posts, website traffic and consumer surveys to tell the future. It's much less messy that way.

In an interview, Mr Martin outlined a few of the key trends that pop out of the data for The Washington Post: an interest in digital …