After toppling Apple in China, Oppo now eyes the world market

Dongguan

WITH its army of salespeople and vast network of outlets, a relatively new smartphone maker has exploded in popularity to overtake global giants Apple and Samsung in China's market - and now it has its eye on the West.

Oppo began life selling DVD players in the southern manufacturing hub of Dongguan a little more than a decade ago and only broke into the handset market in 2011.