AI, virtual reality make inroads in tourism sector

Madrid

A HOTEL room automatically adjusting to the tastes of each guest; virtual reality headsets as brochures - the tourism sector is starting to embrace new technologies, hoping to benefit from lucrative personal data.

In a prototype of the hotel of the future on display at Madrid's Fitur tourism fair, receptionists have disappeared and customers are checked-in via a mirror equipped with facial recognition.

Once the client is identified, the room adapts itself automatically to all demands made at reservati…