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Alphabet facing daunting task of organising itself

Former executives, staff reveal an organisation grappling with how much time and resources "Other Bets" deserve in the pursuit of profitability

Published Tue, Jun 27, 2017 · 09:50 PM
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San Francisco

GOOGLE'S self-professed mission is to organise the world's information. But a company known for engineering excellence is still trying to solve the very human problem of how to organise itself.

Nearly two years ago, Google co-founder Larry Page announced the tech giant would be remade as Alphabet, a holding company whose units would include Google and an array of unrelated pursuits in areas such as healthcare, self-driving cars and urban planning.

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