Amazon.com rumbles with Brazil, Peru on rights to Internet name

Washington

AMAZON.COM'S three-year effort to secure a right-of-the-dot Internet domain in its name has been thwarted by a rather big obstacle - the Amazon.

The company applied for the .amazon Internet domain and 11 others, such as .kindle, in 2012 from ICANN or the Internet Corporation for Assigned Names and Numbers, the non-profit gatekeeper for web addresses, only to learn that Brazil and Peru objected. Those nations - through which the Amazon River and jungle wind - wanted the domain preserved for "the protection, promotion and awareness raising on issues related to the Amazon biome", according to ICANN files.