Amazon's grocery delivery cheapest in NYC: study

San Francisco

AMAZON.COM INC, which has been seeking to push further into shoppers' everyday lives, was the least expensive grocery-delivery option in New York City, beating the closest competitor by US$20 on a 30-item order, a study found.

The report, from analysts at Nomura Securities International, shows how supermarkets could be the next target of the Seattle-based Web retailer, through the combination of convenient delivery at low prices that it has used to snag business from book stores and big-box chains.