Amsterdam stakes claim as springboard for startups
Amsterdam
FRUSTRATED by the difficulty of finding dates while living in London, Dutchman David Vermeulen started InnerCircle, a matchmaking website focused on highly educated singles. Yet rather than set up in Europe's biggest city, he moved to Amsterdam, home to about 800,000 people and a much smaller pool of potential customers. The city, he said, offered an inexpensive place to try out the idea as well as a launchpad for international expansion if the site took off.
"Amsterdam is the ideal market for testing," Mr Vermeulen said at InnerCircle's office, a shared startup workspace on the placid waters of the Herengracht canal. "The concept was initially set up in such a way that we could easily roll out internationally."
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Technology
Meta’s results are best viewed through rose-tinted AI glasses
'Harvesting data': Latin American AI startups transform farming
After long peace, Big Tech faces US antitrust reckoning
Tech’s cash crunch sees creditors turn ‘violent’ with one another
Tech millionaires chase billionaire tax shields with ‘swap fund’
Elon Musk’s Starlink profits are more elusive than investors think