App Annie betting on South-east Asia and India
The startup collates data on apps - how often they are used and revenue generated - to offer to clients
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Singapore
A SINGAPOREAN shophouse may seem an unlikely symbol of Asia's mobile boom. Yet one muggy evening in March, about a hundred people packed App Annie Ltd's new and larger offices to mark its plan to capture data on millions of new smartphone users.
The startup will triple staffing at its office in Singapore to 25 people this year as it targets new customers in India and South-east Asia for the data it compiles on apps, how often they are used and the revenue generated. That's being bankrolled by a recent US$63 million funding, which also helped pay for the soiree attended by executives from the industry's biggest names: Google Inc, Sequoia Capital and Zalora among them.
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