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Apple Watch targets Chinese aspirations

But drive against graft could discourage conspicuous consumption, dampen luxury watch sales in huge market
Thursday, March 12, 2015 - 05:50

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The 18-carat gold Apple Watch Edition will cost about 126,800 yuan in China - more than the price of a Volkswagen AG Polo.

Beijing

APPLE Inc jumped to the top of the Chinese market by adapting the iPhone to local tastes. It's using the same recipe with the Apple Watch.

The new timepiece is available in gold - appealing to China's appetite for luxury. Apple also is showcasing the WeChat messaging

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