As Facebook changes its feed, advertisers see video ambitions

New York

FACEBOOK made waves in the media industry with its recent announcement that it would put a new focus on "meaningful social interactions" with close friends and family in its News Feed - the column that people scroll through when they open the site - instead of content from publishers and brands.

The company, which together with Google dominates the online advertising industry, has emphasised to ad agencies that the shift will mostly affect the visibility of publishers that have been able to reach readers for free through News Feed's automated placement of their posts. It won't, the company said, affect the sponsored posts that businesses pay to show people as they scroll.