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Big business potential of messaging apps

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The YrBFF team of the news and entertainment site BuzzFeed (seen here in their office in New York) is dedicated to posting photos and videos to personal photo and messaging apps.

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"Media and communication are converging. Some of what we're all creating will be a huge part of these messaging apps," says Mr Peretti (left), seen here with BuzzFeed's editor-in-chief, Ben Smith.

New York

A TEAM at BuzzFeed, the news and entertainment site, knew it had struck gold when it came across a decades-old photo of Dwayne Johnson, the musclebound wrestler and film star known as The Rock, wearing a fanny pack and dated bluejeans.

To drum up more attention, the team

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