Consumers will demand privacy for healthcare data

Davos

CONSUMERS have willingly traded some of their personal details for access to social sites such as Google or Facebook, and suffer an occasional ad as a result. But once that sharing gets too personal, as with healthcare information, it could prompt people to retreat behind a wall of privacy, according to a panel of technology experts at the World Economic Forum in Davos, Switzerland.

In fact, consumers might even be willing to pay for the privilege, Michael Gregoire, chief executive officer of software company CA Inc said during a discussion about the Internet of Things.